Visitors to Toronto, searching for hotels will be flocking to your website if its in these top positions in MOST of these Search Engines. If your hotel is not in this table you could be loosing potential business every day.

• The Internet has had a significant impact on the hospitality industry. Travelers are now empowered to book their accommodations on-line, right from their home computer. Hotels that take advantage of the web will reap huge benefits, and hotels that do not will be left behind

• Over 20 million people visit Toronto every year. Thousands of them search for hotels in Toronto through Internet.

• 3S Global Internet Marketing Services offers a comprehensive scope of services that will allow your hotel or resort leverage the popularity of the Internet into bookings. Our custom tailored services will allow your hotel to generate significant bookings on-line.

• Over 80% of web surfers use search engines to find new sites (source: Forrester, Jun 2000).

• When consumers are looking for a product/service to buy on-line, 42% use a search engine (source: Jupiter Media Metrix, July 2001).

• Thousands of people every month search for hotels in Toronto through Search Engines

• On the Internet, one of THE TOP 10 searched word/phrase related to Toronto is "toronto hotels" . In other words, a major part of the Internet searches related to Toronto are from the people searching for hotels in Toronto through Internet Search Engines. You are loosing all this traffic if your web site in not in "TOP POSITIONS"

• When ever you search for any thing on Search Engines you normally get a list of thousands of web sites that match your search Criteria. The top 10-15 sites (out of thousands found) are in front of you. These sites which are the first in the list of thousand of sites found, are called to be on "top positions" in Search Engines.

• The first 10 results for any search enjoy click-through rates of 65% (source: Berrier & Associates, 2000).

• Most People Normally visit first 10 to 30 sites out of thousands of sites they find. If your site is not in top position, people may never visit your web site.

• Higher the Position of your site in Search Engines, higher the probability that people will visit your web site.

• Greater the number of people visiting your web site, greater is probability of getting bookings for your hotel

• When your web site is not on top positions you allow your competitors (whose web sites are in top positions) to get bookings from visitors.

• Not having your web site on top positions in Search Engines is just like someone lands at Toronto Pearson Airport and finds number of hotels all around the airport to choose from, but DO NOT find Your hotel. On the other hand, having your web site in top positions in Search Engines is just like someone landing at Toronto Pearson Airport and finding your hotel right in front of the airport.

• We at 3S can place your web site on top positions on world major search Engines so that you get maximum visits to your web site. This will increase your chance of getting bookings from people around the world who are coming to London

• In order to place your web site in top position in world Major Search Engines, we need to do number of changes to your current web site, which is required in improving your web site position.

• The changes include changes/modifications in the copy/text of the web site, and number of other technical changes on your site. However, if you wish, we will try to maintain the current overall looks and feel of your web site.

• New domain Name/ Website address: We have to do number of changes on your Web site, but you do not have to worry, as we will not touch your current web site. We will put your web site on another domain and do the changes on that. Thus your current web site will remain as it is.

• Why new domain/ website address: If we do the required changes on your current domain name (website address), it will involve lots of your time and efforts and makes things complicated for you and for us. Plus the name of the web site (domain Name) plays an important role in getting top position. Thus we will choose a name which will help us in achieving our target i.e of attaining top position for you.

To start the process, all we need from you is following

• Your permission to start the process

• copy of your web site pages. We can get copy/text of your web site from the Internet directly, but its better that you zip and email to us the files, as that will make things easy for us.

• While working on the copy/write up of your web site, we may need additional information. We will ask you as things move ahead

• In some cases, we may have to add pages to increase the density of our target key search words in your web site. For this we will be asking for relevant information.

• In order to move the project on fast pace, its very critical that we get prompt feedback/replies to our questions. Delays in replies/feedback will slow down the process. Therefore, we will appreciate if our contact person on your end be someone who is able to take time out to give us prompt replies/feedback.

• First monthly payment

• US$300/month will cover for following

• Optimization of your website

• Web site Development work needed to make the current website search Engines friendly

• Copy writing (content writing) from the Marketing and Search Engines Optimization point of view.

• New domain name registration

• Hosting of the Search Engines Optimized website.

• Optional Add-on: Since Search Engines Optimization needs few months to start giving results, therefore, if quicker results are required then charges/paid Search Engines Marketing options can be considered. In this option, payments have to be done to Search Engines for each click surfer does from the search Engines to your website. It will cost following

  • Paid search engines marketing campaign management: US$150/month

  • Payment to Search Engines: This depends on budget you want to allocate: Detailed report/proposal can be given if required.

• On average, it normally takes 3 months (after the optimized site goes online) to get over all good ranking on world Top search Engines. It can take more or less, depending on number of factors not in control of Search Engines Optimizers. If quicker results are required then Paid/charged Search Engines Marketing should be considered in addition to Search Engines Optimization.

• Once a good ranking is achieved, keeping it becomes a bigger challenge. Thus we have to keep working all year around to maintain and/or improve the ranking of the web site.