Insider Edge

Search engines and the optimization of Flash pages are difficult but not impossible. As search engines read the meta tags in the html pages and flash movies are tag less. So, it is not favourable to get good positions with the flash pages.

I have discussed and experienced the thing and now I want to share it with you. Flash can be pain in the neck but here is what I sorted out. First create a doorway page which should be richly optimized with keywords.

Now create a frame set on you index page as to embed the flash movie and link the coded page at one place.What you want to do is drop your .swf into an HTML page and then call it as in the first line of frameset code below.

<frameset rows="100", *" border="0" framespacing="0" frameborder="NO" marginwidth="0" marginheight="0" leftmargin="0" rightmargin="0" topmargin="0" bottommargin="0">

<frame src="your-html-swf page" border="0" framespacing="0" frameborder="NO" marginwidth="0" marginheight="0" leftmargin="0" rightmargin="0" topmargin="0" bottommargin="0">

<frame src="doorway-page.htm" scrolling="no" scrollbar="no" border="0" framespacing="0" frameborder="NO" marginwidth="0" marginheight="0" leftmargin="0" rightmargin="0" topmargin="0" bottommargin="0">

</frameset>

On the second Frameset, which is not visible place a link to the doorway page you've created. Then in the no-frames tags (no listed below) you need to copy all the content from the doorway page.

<noframes>
Copy the whole doorway page content here
</noframes>

This has worked fine with us and some of the experts do recommend this but there is always another option.

The other option is to offer your clients both flash and non flash versions of your website. Include some small catchy text which gathers the attention of the search engines. This page leads to both flash and non flash keyword rich page. Search engine spiders will follow the links and gobble up the correct site.