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Interent Marketing Blunders Blunder #1: Using free or cheapo web hosting services. Let's get one thing straight, you absolutely can not run a business web site using a free web page such as those offered by Angelfire, Tripod, GeoCities, HyperMart, FreeYellow, etc. No matter what you may think, it just isn't going to work. Blunder #2: Destroying your site with graphics, java, music, etc.This has got to be the 2nd most offensive Internet marketing blunder. If you are running a business online, your web site's most important job is to sell your products and services. Anything that detracts from this should be avoided like the plague. Blunder #3: Not asking for, and acting on, visitor feedback.This is another big one, and we can personally attest to the value of asking for and acting on feedback. One thing that many people seem to forget is that it's the prospect who has to like what they see -- and not much else matters. Blunder #4: Wasting valuable time on unproductive activities.As an Internet marketer your most valuable asset is time. And yes, time is more valuable than money so spend yours wisely. Because your time is a limited resource, you will need to learn to prioritize. There are certain things that are more important than others. Blunder #5: Not managing email communications efficiently.Your email communication with prospects and customers will make or break you. Since most of the time you will never get a chance to impress them in person, you really need to learn how to use email to your advantage. Much of it is common sense actually. Blunder #6: Failing to create and build an opt-in mailing list.Red flag! Alert! Serious blunder! If you do not have a mailing list to keep in touch with your prospects and customers, you are literally throwing money down the drain. If you get nothing else out of this issue, trust us when we say that you need one badly. Blunder #7: Ruining your reputation via inappropriate advertising.A list of Internet marketing blunders which didn't include spamming just wouldn't be complete. Despite what you may have heard, there is no better way to run your online business into the ground than the act of sending unsolicited email. It is the ultimate blunder. Blunder #8: Forgetting that marketing is the key to your success.Even if you have the greatest product in the world you will never sell anything if you don't tell anyone about it. Without advertising there will be no prospects, and without prospects there will be no sales. It sounds like common sense, but it's also a common blunder. Blunder #9: Thinking you're going to get-rich-quick online.Here's another blunder that isn't exactly limited to the Internet, but it is just as dangerous as the others. If we had to pick just one, this would probably be the number one cause of failure -- both online and in the real world. Making money is easy, but you must work for it. Blunder #10: Not understanding the real power of the Internet.The Internet is a communications tool. It was created for this purpose, and you'll get the most out of it if you use it as such. There has never been an easier or more cost-effective way for a business to reach its target audience, and there never will be. So take full advantage of it. |
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