Search Engine Marketing

WHY SEARCH ENGINES FOR TEXTILE/APPAREL?

WHY TOP POSITIONS ON SEARCH ENGINES ?

Search engines are still the #1 way people find what they are looking for on the Internet. If you want them to find YOUR WEBSITE you need to be listed in the top search engines.Why do we use search engines to generate leads?

• Over 80% of web surfers use search engines to find new sites (source: Forrester, Jun 2000).
• 55% of all ecommerce purchases are by users who originally arrived from search engines (source: NDP Group, January 2001).
• When consumers are looking for a product to buy online, 42% use a search engine (source: Jupiter Media Metrix, July 2001).
• The first 10 results for any search enjoy click-thru rates of 65% (source: Berrier & Associates, 2000).
• Search engine traffic is the best kind of traffic as it comprises of people actively looking for a solution.

When buyers search for products produced/sold by your company on any major search engines, they will find hundreds or thousands of websites. Normally, people visit first 10 or 30 websites. Thus your website should be among the first 10 or 30 websites.

• The first 10 results for any search enjoy click-thru rates of 65% (source: Berrier & Associates, 2000).
• The minimum you can do to promote your company/products on Internet is to have a very strong presence/top positions on the major search engines(e.g. Yahoo, Altavista, Lycos, Excite, AOL Search, MSN etc). Which means that if someone is looking for products you manufacture/sell, on any Major Search engines, they should be able to find your website among the top 30 or ideally among the top 10 web sites.

ARE YOU LOOSING BUYERS TO YOUR COMPETITORS ?

Our Clients' websites of Textile/apparel companies on top positions on world's Major Search Engines. Top positions of our clients websites are best prove of our skills. Ask for latest results of our client's websites of World Major Search engines. Pushing your website on top positions needs CONTINUOUS (through out the year) efforts to push and retain your site up in the search engines. This needs efforts on regular bases if best results are expected. Once your site has strong presence in search engines, then importers/buyers will be able to find your web site and send to you their queries. If they do not find you then they will never send you their queries.